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The operating system for ambitious agencies

Where ambition meets action.

The all-in-one operating system built for boutique agencies. Your clients, projects, team, finances and marketing reporting in one place, with a fully branded client portal built in.

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  • Agency operations
  • Financial management
  • Marketing reporting
  • White-label client portal
The Spark agency workspace: greeting, today’s work, MRR, cashflow and outreach rings, and the list of tasks that need attention
Agency workspace · The Spark

The problem

Your agency has better things to do than manage software.

Most boutique agencies run on a CRM, a task tool, a proposals app, an invoicing package, two payment dashboards, a shared drive and a long trail of email. Every gap between them becomes admin: re-entering details, chasing approvals, checking what's been paid, assembling reports by hand.

The solution

One connected platform. Complete agency clarity.

In The Spark, a client is connected to their proposal, projects, tasks, approvals, meetings, invoices and reports. Information is entered once and carries through the whole system, so your team spends less time on admin and more time on client work.

Disconnected

  • CRM
  • Task board
  • Proposals tool
  • Invoicing app
  • Payment dashboards
  • Shared drive
  • Reporting spreadsheets
  • Client email threads
  • WhatsApp

Connected

Less admin.
More ambition.

One login for your team. One branded portal for your clients. One source of truth for the whole agency.

How The Spark works

From first enquiry to final report, without switching systems.

Every stage of client work happens in the same place, so nothing is re-typed, lost between tools or left waiting on an email.

  1. 01

    Lead

    Captured and prioritised in your pipeline.

  2. 02

    Proposal

    Sent, tracked and followed up.

  3. 03

    Client

    One record from first contact onward.

  4. 04

    Project

    Scoped and assigned to your team.

  5. 05

    Tasks

    Planned against real calendar time.

  6. 06

    Approvals

    Signed off by the client in the task.

  7. 07

    Invoicing

    Recurring or one-off, paid by Stripe or GoCardless.

  8. 08

    Reporting

    Results delivered into the client's portal.

One system. Two experiences.

Everything in one place for you. Nothing unnecessary for them.

Your team works in a complete agency dashboard. Your clients see a simple, branded portal with only what they need.

Agency workspace · Owner view

For the agency

Everything in one place.

  • Leads, proposals, clients and projects in one view
  • Daily and weekly planning against your real calendar
  • Invoices, payments and cashflow across Stripe and GoCardless
  • Internal tasks and notes stay hidden from clients
Client portal · Fully agency branded

For the client

Everything they need. Nothing they don't.

  • Project progress, meetings, invoices and reports
  • Approve deliverables without an email thread
  • Marketing performance dashboards in their own login

On the roadmap: Approvals, questionnaires and reviews by secure link, no login needed.

Your clients are already overwhelmed by their own software. The Spark doesn't ask them to learn a project management tool. It sends them the one action they need to take.

Core functionality

The whole agency, connected.

Operations, finance and marketing performance share the same clients, projects and data.

Agency operations

  • Daily and weekly planner
  • Calendar and meetings
  • Leads and sales pipeline
  • CRM and contacts
  • Proposals
  • Clients, projects and tasks
  • Client approvals
  • Team management

Financial management

  • Invoicing
  • Recurring invoices
  • Stripe and GoCardless
  • Cashflow
  • Expenses

On the roadmap: Financial reporting.

Marketing performance

  • Google Analytics
  • Meta advertising
  • AdRoll
  • SEO performance
  • Website performance
  • Email marketing campaigns
  • WhatsApp campaigns
  • Lead generation reporting

On the roadmap: Google Ads.

Proactive client management

Stay ahead of every client relationship.

Task tools track deadlines. The Spark is built to help you communicate before clients need to ask, which builds confidence and cuts down on chasing.

  • Outstanding invoices across every client
  • Follow-up reminders on leads and proposals
  • Overdue client approvals

On the roadmap: Clients who haven't had an update recently, projects without a next action and scheduled proactive client updates.

Your agency. Your brand.

A client portal that feels like your own software.

Clients log in to your platform, on your domain, in your colours. They never see our name.

Screenshots on this page show the default portal, before an agency's branding is applied. Try your own below.

  • Your logo
  • Brand colours
  • Custom domain or subdomain

On the roadmap: Curated typography, dashboard appearance, visible modules and metrics and reports shown.

Unlimited client logins.

Client contacts never count towards your team seats. A five-person agency can give 25 clients, and everyone they work with, access to its portal.

Client approvals · Fully agency branded

Visualise your portal

Concept preview

Try your agency name, logo, colours and typography on the client portal. Layouts other than Default are concept previews.

Brand identity

Logo

PNG, JPEG or WebP, up to 2 MB. Your logo stays in your browser and is not uploaded.

Portal appearance
Primary colour
Accent colour
Typography
Layout
The default client portal
Default layout The standard client portal

Projects, approvals, reports, meetings and invoices in the clean default layout.

See this built for your agency

Your processes. Your workflows. Your Spark.

Built around your agency. Not the other way around.

Every agency works differently. The Spark combines proven agency workflows with flexible configuration and personalised setup, helping you build a system around how your business actually operates.

  • Custom project workflows
  • Tailored dashboards
  • Agency-specific fields
  • Task templates
  • Approval processes
  • Client onboarding workflows
  • Automation rules
  • Specialist reporting
01

Self-service configuration

Set up workflows, templates and fields yourself using the built-in configuration tools.

Included on Studio and Agency

02

Assisted configuration

We work with you to configure The Spark around your processes during onboarding.

Included on Agency

03

Bespoke development

Specialist features or integrations, scoped and quoted individually for your agency.

Chargeable project

Why we built it

We didn't set out to sell software. We just got tired of the patchwork.

Nick Hatton

Nick Hatton

Founder, The Spark and Web Alchemy

"I didn't build The Spark because I wanted to launch another CRM. I built it because, after 20 years running an agency, I still couldn't find software that worked the way I needed it to."

The Spark started as the internal system that runs Web Alchemy, a digital marketing and web development agency. Every module exists because a real client, project or invoice needed it.

It has already been through the awkward parts of agency life: onboarding new clients, chasing approvals, explaining results with real numbers. Now it's being developed for other independent agencies.

20+ years
Of agency experience behind every workflow.
Agency-built
Developed and used inside a working agency.
One system
For operations, finance, reporting and clients.
Boutique-first
Designed for agencies of 2 to 10 people.

Pricing

Priced for established agencies.

Plans differ by team size, functionality, customisation and support. Client logins are unlimited on every plan.

Solo

For established freelancers

£29/month

or £290 billed annually

1 internal user

  • Basic client portal
  • Standard customisation
  • Limited marketing reporting
  • Standard support
Book a demo

Built for boutique agencies

Studio

For boutique agencies

£99/month

or £990 billed annually

Up to 5 internal users

  • Fully branded client portal
  • Configurable workflows
  • Core marketing reporting
  • Priority support
Book a demo

Agency

For growing agencies

£179/month

or £1,790 billed annually

Up to 10 internal users

  • Fully branded client portal
  • Advanced customisation and assisted setup
  • Advanced marketing reporting
  • Priority support and onboarding
Book a demo

Agency+ from £299/month for larger agencies that need a tailored implementation.

Talk to us

All prices exclude VAT. Reasonable usage limits may apply to third-party integrations.

See your agency running on The Spark.

Book a demo and we'll walk you through the connected workflow, from first lead to final report, with your own branding in the client portal.

Book a demo Explore the platform